SR DESIGN DIRECTOR / Experience Designer
Designing spaces you’ll want to get lost in.
Hi, I’m John — a Senior Design Director who’s obsessed with designing spaces that tell a story, spark curiosity, and make people feel something long after they’ve walked away.
I’ve spent my career helping some of the world’s biggest brands — Google, Google Cloud, Mastercard, Mercedes-Benz, Nissan, State Farm — show up in ways that are anything but forgettable. From massive keynote stages to modular demo kits to unexpected little moments of delight, I love turning big ideas into tangible, memorable experiences that feel alive.
I thrive in that sweet spot between creative vision and hands-on execution. While my title says Senior Design Director, I often play a hybrid Creative Director role — setting the vision, mentoring designers, working alongside strategy and production, and jumping in wherever I’m needed to keep the work sharp and on track. For me, the best part of the job is leading a team through the chaos of fast-moving, multidisciplinary projects and seeing it all come together on the show floor.
I’m drawn to spaces that feel open, intuitive, and a little unexpected — environments that invite people in, reward exploration, and leave room for discovery. I think a lot about how architecture, light, content, and interaction layer together to tell a cohesive story, and how to scale a system without losing its personality.
At the end of the day, I believe great experiential design is about creating worlds people want to step into — and giving them something real to carry with them when they leave. That’s what I aim to deliver on every project, and it’s the kind of culture I try to build with my teams: bold, curious, collaborative, and always moving forward.
