SR DESIGN DIRECTOR / Experience Designer
Hi, I’m John—a Senior Design Director focused on creating spaces that tell stories, spark curiosity, and leave a lasting impression.
Over the years, I’ve led creative for a wide range of experiential projects across tech, automotive, and consumer brands—including Google, Google Cloud, Mastercard, Mercedes-Benz, Nissan, and State Farm. From immersive keynote stages to modular demo platforms, my work bridges narrative thinking and technical execution to bring big ideas into the real world.
I lead teams through fast-paced, cross-disciplinary projects—balancing big-picture creative direction with hands-on design execution. While my title sits in Senior Design Director territory, I often step into a Creative Director role: guiding the overall creative vision, mentoring talent, and working closely with strategy, production, and client teams to align vision with outcome. It’s a hybrid lane I enjoy—moving fluidly between leading the work, shaping the work, and doing the work when needed.
I specialize in designing environments that feel open, intuitive, and a little unexpected—spaces that invite people in and reward exploration. I think about how architecture, content, lighting, and interaction layer together to support a cohesive story, and how systems can scale while still feeling personal and alive.
At the core, I believe great experiential design builds a world people want to step into—and gives them something to take with them when they leave. That’s what I aim to create, and the kind of team culture I try to foster: bold, curious, collaborative, and always in motion.
