At the 2024 HLTH conference, Google broke from the expected and brought something refreshingly human to the show floor. While many booths leaned into sterile, white minimalism, our space offered a bold counterpoint—lush, immersive, and unmistakably alive.
As Creative Director and lead designer, I spearheaded the concept and execution of this transformative environment. The booth was designed to feel more like a living ecosystem than a traditional tech space, with plants cascading from floor to ceiling, warm textures, and thoughtful lighting that invited attendees to slow down and stay awhile.
Rather than showcasing technology in a cold, clinical format, we chose to embody care, calm, and connection—turning the booth into a sensory-driven experience that truly stood out at HLTH. To call it a standout would be an understatement—it became a destination.
This project reflects Google’s growing focus on human-centered design, and the power of spatial storytelling to shift perception in a meaningful, memorable way.