Following the landmark 2015 merger of IGT and GTECH, the newly unified brand set out to make a bold statement at NASPL—marking its arrival as a global leader in the lottery industry.
To celebrate this milestone, we designed a distinctive and immersive exhibit space that centered around dynamic lighting and large-format video. The environment pulsed with energy, using motion and media to symbolize the merger’s momentum and the brand’s future-forward outlook.
Every detail was engineered to reflect innovation in action—transforming the booth into a vibrant, tech-driven showcase that introduced IGT’s new identity with clarity, confidence, and visual impact.