To mark its 100th anniversary, State Farm hosted the largest event in its history—a monumental celebration that took over the entire Caesars Forum in Las Vegas and became the first large-scale event ever held at the venue.
As the Design Director for the experience, I led the creative vision and execution across every aspect of the event. Over two years of planning went into bringing this milestone to life, with a focus on honoring the company’s legacy while creating an experience that felt dynamic, forward-looking, and deeply human.
From immersive brand moments and interactive environments to large-scale scenic builds and meaningful storytelling, the event celebrated not just 100 years of service, but the people and values that shaped it. The result was a vibrant, high-impact gathering that resonated deeply with thousands of attendees—and a fitting tribute to a century of trust, growth, and community.
