When NETSCOUT prepared to debut its refreshed brand identity, the exhibit environment became a critical platform for revealing the new look to the world. The design was carefully crafted to bring their rebrand to life through architecture, lighting, and immersive media.
We played off the circular geometry of the new logo, contrasting it with bold, angular forms throughout the space—creating a compelling tension between structure and symbol. Integrated lighting elements and projected video content added motion and energy, drawing visitors into a dynamic environment that made the rebrand feel alive and in action.
The result was more than a trade show booth—it was a spatial expression of transformation, signaling a new era for NETSCOUT with clarity and impact.