Google Next '24 convened over 30,000 attendees, uniting them to explore the latest innovations from Google Cloud. Catering to a diverse audience ranging from C-level executives to programmers, each had their dedicated track within Google Next '24. As the Design Director overseeing the program, I was responsible for conceptualizing numerous spaces and providing comprehensive team guidance. This year, I embraced the exciting challenge of crafting the 55,000 square feet area of the Innovators Hive, Executive Track, and various sculptural brand installations scattered throughout the venue. Additionally, my responsibilities encompassed strategic high-level planning and meticulous attention to detail to ensure seamless attendee experiences throughout the conference.