Google Next ’23 marked the full-scale return of Google Cloud’s biggest in-person event—bringing together a vast and diverse audience through a dynamic mix of environments, content, and experiences. It was a landmark moment, both in scale and in creative ambition.
As the Design Director overseeing all facets of the event, I played a central role in shaping the creative development and spatial design across the entire experience. From high-impact brand entrances that set the tone from the moment attendees arrived, to immersive feature zones like the Innovators Hive, I helped guide the vision, narrative, and execution of each major touchpoint.
My work spanned from early ideation to final on-site refinement—balancing storytelling, functionality, and aesthetic cohesion to create a seamless and inspiring attendee journey. The result was an experience that not only reflected the power of Google Cloud, but also redefined what a flagship tech event can feel like when every detail is designed with intention.