A space designed to feel as dynamic and inviting as the technology it showcased. This custom exhibit brought Demandware’s platform to life by highlighting real-world retail partners and creating a warm, approachable environment for attendees. Large-scale branding anchored the booth as a clear focal point on the show floor, while retail-inspired details — from window displays to mannequins — added an authentic, experiential touch. Open sightlines, layered storytelling, and a clean aesthetic made the space both memorable and easy to navigate, perfectly marrying tech and retail in one cohesive experience.