A bold, connected experience designed to make a big impact on a tight budget. This large-scale exhibit brought Gtech’s story to life by seamlessly tying the space together — with overhead elements that echoed the floor below, creating a sense of flow and cohesion from every angle. At its heart, a generous hospitality hub welcomed attendees in, while the outer edges transformed into a high-end, museum-like showcase of Gtech’s cutting-edge technologies. Symmetrically designed and approachable from all sides, the booth struck a perfect balance between warmth, sophistication, and innovation.