As pioneers in performance fabrics, Polartec needed a space that felt as innovative and refined as their technology — all within the bustling energy of Outdoor Retailer. Designed as an intimate, controlled environment with a single main entry, the booth welcomed attendees with striking exterior displays that showcased Polartec’s materials in creative, unexpected ways. Inside, the focus shifted to hospitality, with a warm, inviting lounge as the centerpiece. A double-deck structure maximized the footprint, providing ample space for private meetings while maintaining an open, approachable feel on the show floor.