To celebrate its 100th anniversary, State Farm went big—really big. The company took over the entire Caesars Forum in Las Vegas for the largest event in its history, becoming the very first large-scale experience ever held at the venue.
As Design Director, I shaped the creative vision and oversaw the execution of every detail, guiding a two-year journey to bring this milestone moment to life. Our goal was to honor a century of history while creating an experience that felt dynamic, forward-looking, and above all—human.
From bold, immersive brand moments and hands-on interactive environments to massive scenic builds and heartfelt storytelling, the event was designed to celebrate not just 100 years of service, but the people and values that made it possible.
What I love most about this project was how deeply it connected with attendees. The energy in the room, the pride it sparked, and the sense of community it reinforced all made it feel like more than just an event—it was a once-in-a-lifetime tribute to trust, growth, and the next chapter ahead.
