At HIMSS, Google Cloud set out to make a bold, unmistakable statement — claiming a commanding presence on the show floor to reflect its growing leadership in healthcare and life sciences.
To bring that vision to life, we designed an expansive, dynamic environment anchored by a striking grid of illuminated cubes. These sculptural beacons did more than catch the eye from across the hall — they doubled as modular storytelling platforms, housing demos, product showcases, and themed narratives that unfolded across the space.
The design struck a balance between interactive and contemplative — blending hands-on moments with a museum-like sensibility. Attendees were invited to explore at their own pace, discovering curated content, intuitive explanations of complex technologies, and opportunities to engage with the brand on their terms.
The result was a destination that felt equal parts bold and approachable, structured yet fluid — turning Google Cloud’s presence at HIMSS into a true hub of discovery, connection, and innovation.